- Mar
- 21
Timing Facebook Ads: The NCAA and the Syracuse U Bookstore
Posted on March 21, 2010 by Nora DePalma
A friend just posted this on Facebook:
2:30pm: Syracuse U wins their NCAA game to advance in the tournament. 2:45pm: Syracuse U bookstore sends all alumni on FB the latest deals on SU sportswear and accessories, while simultaneously adverting to alumni on Facebook.
Timing is everything, as they say. Syracuse knew that alumni would likely be powering up computers as the game ended. At that point they made sure an irresistible offer was in the first two places they were likely to go: email and Facebook.
–with thanks to Greater Media Radio NJ sales executive.
