Alexandra Cousteau, granddaughter of the famous ocean explorer, and singer/actress Mandy Moore got in the queue, posing with our toilets in images that were featured on the USA Today website and Perez Hilton among other coverage of World Water Day identified by Google.

The event is part of two days of activities to support World Water Day (March 22), with toilet queues being set up in Europe and Asia, as well as North America, to draw attention to WASH, an acronym for water, sanitation and hygiene. Lack of access to fresh clean water, the world’s largest environmental health crisis, kills 4,500 children every day.

Read more about American Standard participation in World Water Day events.

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AHR Expo 2010

Click to visit the O’Reilly/DePalma Greenbuild 2009 web album.

Click on screen to visit O’Reilly/DePalma Photo Gallery.

O’Reilly/DePalma helped Hansgrohe preview its new PuraVida collection in New York, beginning with six preview editorial appointments, followed by an evening reception for showrooms, specifiers and editors.

Great GA PRSA meeting today with the Help A Reporter Out (HARO) founder Peter Shankman as our guest speaker.

Noting that social media is based on rules “you’ve already heard from your mother,” Shankman had this advice:

1. Transparency. Be Honest.

2. Relevancy. Find out what and how your prospects and customers want to hear from you.

3. Brevity.  The average attention span is 2.7 seconds, or roughly the length of one 140-character Tweet.

4.  “You can’t make something viral.  You can only make something good.”

If you’re in PR and you don’t know HARO, you should.  It matches thousands of journalists looking for sources with all of us who subscribe.

While in New York to attend the International Contemporary Furniture Fair last week, Hansgrohe Director Product Planning & Development Nick Grohe visited with a number of New York-based editors at their offices.

Here Nick (seated, middle) is seen with a group from Nielsen Business Media: (clockwise, from bottom left) Matt Marin, Kitchen + Bath Business; Anu Kher, Multi-Housing News; Sallie Moffat and Alice Liao, Kitchen + Bath Business; and AnnMarie Marano, Contract magazine

Our client Grundfos made its public introduction of the new ALPHA circulating pump for hydronic systems that cuts power consumption by a minimum of 50%, as compared with other circulators in its class.  Download the  Alpha Press Release.

O’Reilly DePalma’s newest client, Grundfos, launched their new ALPHA pump for hydronic heating systems  in a big way today, with an event at the Aviation History Museum in Kansas City, MO.

The ALPHA is a new generation of circulators that saves up to 80% on power usage.   Designed for hydronic heating applications in residential and light commercial applications, the compact ALPHA is equipped with the unique Grundfos AUTOadapt function that automatically modulates circulator performance to match ever-changing system demands.

Download the ALPHA press release.

Download the ALPHA fact sheet.

O’Reilly/DePalma had a soft launch at the 2009 Kitchen/Bath Industry Show in Atlanta today, while also working with on behalf of our client Safety Tubs.   Here, Safety Tubs CEO Rob Buete takes a seat to demonstrate Safety Tubs Patented T5  Door System.

Also see the Safety Tubs Minute Drain featured on the 2009 K/BIS coverage of  Today’s Homeowner with Danny Lipford, which aired May 30, 2009.