An at-booth press conference was in the mix when O’Reilly DePalma helped launch a new product at AHR Expo.
In addition to developing a comprehensive electronic product launch kit, O’Reilly DePalma helped coordinate a press conference so that influential industry journalists could preview the new pump series and meet with product specialists. To offer exclusive storylines and cultivate long-term relationships, the agency also coordinated a series of one-on-one executive briefings between select editors and Grundfos’ President.
In all, between the breakfast news conference and the one-on-one executive meetings, the agency delivered 27 editor visits during the three-day show.
Many of these contractor marketing strategies are described in a previous post What are the most effective ways to connect with media attending a trade show?
The editors appreciated the opportunity not only to see and hear about the new product first-hand, but also to shape their own, proprietary articles through the one-on-one interviews.Resulting coverage among both print and online trade outlets was significant, as shown below.
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