One Remodel. 40 Million Impressions. Public Relations Benefit from Brand Journalism

Posted by Nora DePalma on Aug 19, 2016 11:18:00 AM

Embarking on a major remodel in one of the iconic Painted Ladies Victorians in San Francisco meant that tech entrepreneurs Côme Laguë and Charlene Li had a lot of decisions to make. But one of the easiest was working with O'Reilly DePalma clients.

The house on one of the most iconic streets in America was remodeled for 21st century living, keeping the historic character while upgrading for modern amenities. The latter include a beautiful spa bathroom with a steam shower by MrSteam and plumbing fixtures and fittings by DXV.

Charlene Li and her DXV Lyndon freestanding tub

The public relations benefits of solid brand journalism represent a core competency of O'Reilly DePalma. But our expertise in building systems also means we help our clients through the specification and ordering process, collaborating with architects, plumbers and homeowners like Côme and Charlene.

MrSteam VP Martha Orellana with Charlene Li

When the iconic Victorian was complete, O'Reilly DePalma secured a placement on Houzz, which produced a Houzz Tour video segment and an accompanying story, earning more than 40 million impressions for our clients and all of the home renovation sponsors.

Public relations benefits from O'Reilly DePalma brand journalism - Houzz Tour

Sunset Magazine picked up the Houzz coverage for their website.

Public relations benefits from O'Reilly DePalma brand journalism -  Sunset magazine

Other coverage of the project included California Home & Design ...

Public relations benefits from O'Reilly DePalma brand journalism - California Home+Design

...and the San Francisco Chronicle.

Public relations benefits from O'Reilly DePalma brand journalism - San Francisco Chronicle

We garnered additional engagement and impressions through our clients' owned media channels, including blogs and social media.

Read the DXV Blog Post:

O'Reilly DePalma brand journalism case studies on the DXV blog

Read the MrSteam Blog Post

O'Reilly DePalma brand journalism case studies on the MrSteam blog

Topics: Content Marketing, Public Relations