Advertising Campaign Success for a Tool Company

Posted by Nora DePalma on Mar 10, 2014 2:54:00 PM

O'Reilly DePalma created an effective, low-cost advertising campaign to help Ames Taping Tools rebuild awareness and preference for its finishing tools among wall and ceiling contractors.

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O'Reilly DePalma recommended a cost-efficient media buy and developed supporting creative to communicate the Ames value proposition to the contractor.

We also identified a narrow list of key influencers with whom we maintained regular contact on Ames' behalf and conducted public relations. 

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Results:

  • On a shoestring budget, generated earned media mentions in Architectural Record, Construction Dimensions and BUILDER magazine. 
  • Garnered two cover stories in Walls & Ceilings and Construction Dimensions Magazine.

 

Topics: Contractor Marketing