O'Reilly DePalma created an effective, low-cost advertising campaign to help Ames Taping Tools rebuild awareness and preference for its finishing tools among wall and ceiling contractors.
O'Reilly DePalma recommended a cost-efficient media buy and developed supporting creative to communicate the Ames value proposition to the contractor.
We also identified a narrow list of key influencers with whom we maintained regular contact on Ames' behalf and conducted public relations.
- On a shoestring budget, generated earned media mentions in Architectural Record, Construction Dimensions and BUILDER magazine.
- Garnered two cover stories in Walls & Ceilings and Construction Dimensions Magazine.