O'Reilly DePalma Client Success Stories

Advertising Campaign Success for a Tool Company

O'Reilly DePalma created an effective, low-cost advertising campaign to help Ames Taping Tools rebuild awareness and preference for its finishing tools among wall and ceiling contractors.

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O'Reilly DePalma recommended a cost-efficient media buy and developed supporting creative to communicate the Ames value proposition to the contractor.

We also identified a narrow list of key influencers with whom we maintained regular contact on Ames' behalf and conducted public relations. 

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Results:

  • On a shoestring budget, generated earned media mentions in Architectural Record, Construction Dimensions and BUILDER magazine. 
  • Garnered two cover stories in Walls & Ceilings and Construction Dimensions Magazine.

 

Nora DePalma

Principal of the O'Reilly DePalma agency. Native Jersey Girl now living near Atlanta, GA. On planes a lot. Able to see life as amusing roughly 80% of the time.