The ORDP POV

O'Reilly DePalma and American Standard Win JASPER Award

Posted by Nora DePalma

December 15, 2013

The American Standard "How to Buy Guide for the Bathroom" e-book, created by marketing communications firm O'Reilly DePalma, garnered top honors at the recent Jersey Shore Public Relations and Advertising Association (JSPRAA) awards dinner.

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Topics: Content Marketing

O’Reilly DePalma News: Jamie Solus Named Account Coordinator

Posted by Joel Williams

October 14, 2013

Jamie Solus recently joined the O’Reilly DePalma team as account coordinator, where she will assist with several of the marketing communications agency’s key accounts. She joined O’Reilly DePalma as a public relations intern at the firm’s Chicago-area office in June, and began duties as account coordinator at the end of September.

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Topics: News

Uponor Employee Named Chairperson of Plastics Piping Systems Components Industry Forum

Posted by Jamie Solus

September 11, 2013

Uponor North America recently named Mary Kimlinger chairperson of the Plastics Piping Systems Components Industry Forum (IF), an industry trade group that provides guidance to the National Sanitation Foundation (NSF) Kimlinger, who serves as codes and standards manager for Uponor North America, will manage the IF business and chair all meetings.  Kimlinger is one of several Uponor employees who hold leadership positions in industry associations.

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How Fun Can Create Better Content, Better Teams and Increased Revenues

Posted by Nora DePalma

August 28, 2013

Is fun the killer business app you're overlooking?

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Topics: Inbound Marketing, Content Marketing

10 Tips on How to Effectively Use Social Media

Posted by Nora DePalma

August 15, 2013

How can design and construction industry brands effectively use social media? Kitchen and Bath Industry Hall of Famer Hank Darlington quoted me in Supply House Times Magazine  from the content I gave him for an upcoming NKBA business book. Here are the top 10 highlights:

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Topics: Social Media Marketing

How to Pitch Story Ideas to Dwell Magazine

Posted by John O'Reilly

July 24, 2013

With a national circulation of approximately 325,000 trade professionals and design enthusiasts, Dwell magazine is now one of the most influential publications in the residential design and construction field. Landing content on its pages is a huge “get” for any marketer.

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Topics: Inbound Marketing, Public Relations

What’s the Point of Content Marketing?

Posted by Christine Whittemore

July 1, 2013

by Christine B. Whittemore

What's the point of content marketing? Good question. If you’re like me, you are overwhelmed with the day-to-day activities associated with running your business. The last thing you want to worry about is another obligation such as creating online content.

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Topics: Inbound Marketing, Content Marketing

Public Relations Success Story: Forbes Quotes NKBA President

Posted by Nora DePalma

June 20, 2013

ORDP arranged an interview for a Forbes.com editor with National Kitchen & Bath Association president elect John Petrie for a feature on kitchen remodeling trends to avoid. Petrie is quoted extensively throughout the article as an expert on current trends in kitchen remodeling.

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Topics: Public Relations

Trade Show Marketing: Three Surefire Ways to Reach the Media

Posted by John O'Reilly

March 15, 2013

Considering a new-product launch? Want to give it a running start?

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Topics: Inbound Marketing, Public Relations

Super Content

Posted by Nora DePalma

February 4, 2013

Whenever anyone points to branded content as the big new thing in marketing, I have three words for them: Super Bowl ads.

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Topics: Content Marketing

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