Twitter use has evolved. One of the latest and greatest modes of mass communication, it stands strong as one of the top ways that people communicate today. As a result of this progression and due to the increasing need to report on success, tweeters have gone to the extent of testing variations of the same tweet in an attempt to nail down the “perfect formula” and define the best Twitter marketing strategies.
In fact, a recent New York Times article mentioned the group of scientists from Cornell University and Google who created an algorithm to determine what makes a good tweet. They also offered an online quiz that allows you to test your social media smarts and try to beat the algorithm. The quiz taker must determine which variation of a particular tweet outperformed the other.