The ORDP POV

May the Strongest Tweet Win: 5 Twitter Marketing Strategies

Posted by Jamie Solus

September 9, 2014

Twitter use has evolved. One of the latest and greatest modes of mass communication, it stands strong as one of the top ways that people communicate today. As a result of this progression and due to the increasing need to report on success, tweeters have gone to the extent of testing variations of the same tweet in an attempt to nail down the “perfect formula” and define the best Twitter marketing strategies.

In fact, a recent New York Times article mentioned the group of scientists from Cornell University and Google who created an algorithm to determine what makes a good tweet. They also offered an online quiz that allows you to test your social media smarts and try to beat the algorithm. The quiz taker must determine which variation of a particular tweet outperformed the other.

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Topics: Social Media Marketing

The Power of Facebook Ads in Social Media Marketing

Posted by Joel Williams

August 19, 2014

Over the past decade, Facebook has grown from being almost purely social to being a place of business as well. Still, many firms do not feel it worth their budgets to invest in Facebook ads, thinking social media marketing unproductive or unreliable.

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Media Relations 101: What Journalists Wish Marketers Knew

Posted by Nora DePalma

June 2, 2014

"Unfortunately, the basic block and tackle stuff that any good PR pro should know is jaw-droppingly not happening with many of the companies we’re writing about."

So vented a journalist who covers the home building industry, back in 2009. 

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Topics: Public Relations

How Fun Can Create Better Content, Better Teams and Increased Revenues

Posted by Nora DePalma

August 28, 2013

Is fun the killer business app you're overlooking?

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Topics: Inbound Marketing, Content Marketing

10 Tips on How to Effectively Use Social Media

Posted by Nora DePalma

August 15, 2013

How can design and construction industry brands effectively use social media? Kitchen and Bath Industry Hall of Famer Hank Darlington quoted me in Supply House Times Magazine  from the content I gave him for an upcoming NKBA business book. Here are the top 10 highlights:

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Topics: Social Media Marketing

What Dwell Magazine Wants You to Know About Interior Design Marketing

Posted by John O'Reilly

July 15, 2013

With a national circulation of approximately 325,000 trade professionals and design enthusiasts, Dwell magazine is now one of the most influential publications in the residential design and construction field.

Landing content on its pages is a huge “get” for any public relations campaign. .

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Topics: Luxury Marketing

What’s the Point of Content Marketing?

Posted by Christine Whittemore

July 1, 2013

by Christine B. Whittemore

What's the point of content marketing? Good question. If you’re like me, you are overwhelmed with the day-to-day activities associated with running your business. The last thing you want to worry about is another obligation such as creating online content.

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Topics: Inbound Marketing, Content Marketing

Trade Show Marketing: Three Surefire Ways to Reach the Media

Posted by John O'Reilly

March 15, 2013

Considering a new-product launch? Want to give it a running start?

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Topics: Inbound Marketing, Public Relations

Super Content

Posted by Nora DePalma

February 4, 2013

Whenever anyone points to branded content as the big new thing in marketing, I have three words for them: Super Bowl ads.

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Topics: Content Marketing

Curation Nation - 10 Community Building Tips from #AtomicChat

Posted by Nora DePalma

November 13, 2012

Content curation may just be the most misunderstood piece of the social media puzzle.

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Topics: Inbound Marketing, Content Marketing

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