The ORDP POV

Media Relations 101: What Journalists Wish Marketers Knew

Posted by Nora DePalma

June 2, 2014

"Unfortunately, the basic block and tackle stuff that any good PR pro should know is jaw-droppingly not happening with many of the companies we’re writing about."

So vented a journalist who covers the home building industry, back in 2009. 

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Topics: Public Relations

How Fun Can Create Better Content, Better Teams and Increased Revenues

Posted by Nora DePalma

August 28, 2013

Is fun the killer business app you're overlooking?

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Topics: Inbound Marketing, Content Marketing

10 Tips on How to Effectively Use Social Media

Posted by Nora DePalma

August 15, 2013

How can design and construction industry brands effectively use social media? Kitchen and Bath Industry Hall of Famer Hank Darlington quoted me in Supply House Times Magazine  from the content I gave him for an upcoming NKBA business book. Here are the top 10 highlights:

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Topics: Social Media Marketing

What Dwell Magazine Wants You to Know About Interior Design Marketing

Posted by John O'Reilly

July 15, 2013

With a national circulation of approximately 325,000 trade professionals and design enthusiasts, Dwell magazine is now one of the most influential publications in the residential design and construction field.

Landing content on its pages is a huge “get” for any public relations campaign. .

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Topics: Luxury Marketing

What’s the Point of Content Marketing?

Posted by Christine Whittemore

July 1, 2013

by Christine B. Whittemore

What's the point of content marketing? Good question. If you’re like me, you are overwhelmed with the day-to-day activities associated with running your business. The last thing you want to worry about is another obligation such as creating online content.

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Topics: Inbound Marketing, Content Marketing

Trade Show Marketing: Three Surefire Ways to Reach the Media

Posted by John O'Reilly

March 15, 2013

Considering a new-product launch? Want to give it a running start?

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Topics: Inbound Marketing, Public Relations

Super Content

Posted by Nora DePalma

February 4, 2013

Whenever anyone points to branded content as the big new thing in marketing, I have three words for them: Super Bowl ads.

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Topics: Content Marketing

Curation Nation - 10 Community Building Tips from #AtomicChat

Posted by Nora DePalma

November 13, 2012

Content curation may just be the most misunderstood piece of the social media puzzle.

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Topics: Inbound Marketing, Content Marketing

Effective Marketing Communications to Millennials: Socializing and Strategy

Posted by Nora DePalma

October 22, 2012

So your building products brand has a Twitter account, and an iPhone app is in the works. Think that’s effective marketing communications to successfully engage Millennials? A new generation is beginning to buy starter homes and tackle home improvement projects, and their attitudes toward advertising and branding are vastly different than other age groups. Millennials – young people ages 16 to about 34 – are sophisticated consumers who are fluent in technology, heavy users of social media, and they can see right through traditional advertising techniques.

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Topics: Inbound Marketing

The Art of the Case Study

Posted by John O'Reilly

October 9, 2012

Sometimes, content marketing requires a hard hat. In fact, content marketing requires whatever it take to create a case study that your sales prospects really want to read. 

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Topics: Content Marketing

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