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- 26
Why We Heart Google Reader
Posted on May 26, 2009 by — No Comments
The most frequent question we are asked about social media and the web is: how do you keep up with all the content?!
There’s a logical process we follow. Yes, there is a strategy behind social media, just as you have a strategy behind any other media in your marketing mix.
One key elements in our arsenal is Google Reader. Many of you already use Google Alerts and receive email whenever your brand is picked up by Google’s mighty search engine.
Google Reader is similar, except that instead of all the extra email out of your inbox, it all goes into your private Google Reader, also known as an RSS reader. Fewer emails: how great is THAT? Everything is in one place, organized the way you want it. Just like a magazine, you can read it at your convenience–even on those planes that now have wi-fi.
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